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VEZ and VERIARTI
Arts Programming and Event Production Veriarti realises the vision of founder Vez Hoper to encourage talented independently minded artists to cut their own creative paths. Vez draws on over two decades working in the music industry. Starting out at Ninja Tune records Vez joined the label when it was an embryonic trio of staff. She grew with the label and over the course of 10 years was part of the team that garnered one of the most exciting artist rosters in the UK. In her role as Head of PR & Video triumphs included the launch of cLOUDDEAD, Cinematic Orchestra, Kid Koala, Amon Tobin, Ninja Tune’s 10th Anniversary Celebrations and Coldcut’s Sound Mirrors DVD. Cutting her teeth in the authenticity of an independent record label galvanized Vez’ experience and understanding of bespoke brand and band development as well as instilling the vision of creative boundary breaking which is at the heart of Veriarti today. |
With a passion for music to intersect the arts Vez pursued music video commissioning, attracting a range of labels and artists keen to work with her. Freelance clients included label outfits Domino Records, FatCat Records and Rough Trade, including artists such as Mogwai, Emiliana Torrini, múm, Four Tet, Imogen Heap and UNKLE. Vez was invited to judge various music video awards including the MVA's, Creative Review’s The Annual, and the coveted D&AD Music Video Awards. As well as a judge Vez regularly appeared on film festival and music industry conference panels around the world. During her time at Ninja Tune Vez also co-founded world re-knowned progressive music video showcase Antenna at the BFI. Teaming up with Jordan McGarry (then Editor of ‘shots’ magazine), Antenna went on to be seen as one of the hottest tickets in London, achieving “Gig of the Week,” and “Film of the Week,” simultaneously. Antenna went on to tour internationally with The British Council and heralded the start of a new breed events at the BFI that continue on today.
In 2008, looking for new challenges Vez joined UK Music, leading the re-branding of the organisation and producing a series of high profile political and industry led launch events.
A longing to return to nurturing emerging artists delivered Vez to music management and gig promotions in the form of Veriarti. Keen to continue putting a spotlight on the UK’s most exciting and adventurous acts Vez also founded Irregular Folks. A sell out gig series, Irregular Folks is all about the live experience for both artists and audiences alike, placing a focus on artists who think independently cutting their own creative path. It's become a name to be trusted. Irregular Folks' mini-festival Summer Sessions has achieved three years of Arts Council funding and in 2018 also won funding from PRS Foundation's Open Fund.
From 2017 - early 2019 Vez headed up the Cellar Forever Crowdfunding campaign to save local independent music venue The Cellar from closing. The crowdfunder was a huge success smashing thought it's original target to raise over £92k from over 2000 supporters from all over the world. It gained a national reputation within the media and music industry circles. The campaign also gained the support of key music figures including Radiohead, Ride, Jarvis Cocker, Nadine Shah, Gaz Coombes, Mr Scruff and many many others. Sadly due to a crippling rent rise despite the awesome support the Cellar closed it's doors in 2019. However it was not without an incredible coming together that also saw Crowdfunder UK siting it as one of the biggest campaigns they'd had to date.
In 2019 Irregular Folks' is continued to push the boat booking lesser known as well as established artists playing in awesome environments and a healthy sized audience of brilliantly open minded people. Going forward there's a further move to extend it's ideosyncratic platform to other art-forms as wells as alternative music. Running along side this Vez continues to develop her other freelance work "Veriarti Events" as a creative music programmer, and events planner.
In 2008, looking for new challenges Vez joined UK Music, leading the re-branding of the organisation and producing a series of high profile political and industry led launch events.
A longing to return to nurturing emerging artists delivered Vez to music management and gig promotions in the form of Veriarti. Keen to continue putting a spotlight on the UK’s most exciting and adventurous acts Vez also founded Irregular Folks. A sell out gig series, Irregular Folks is all about the live experience for both artists and audiences alike, placing a focus on artists who think independently cutting their own creative path. It's become a name to be trusted. Irregular Folks' mini-festival Summer Sessions has achieved three years of Arts Council funding and in 2018 also won funding from PRS Foundation's Open Fund.
From 2017 - early 2019 Vez headed up the Cellar Forever Crowdfunding campaign to save local independent music venue The Cellar from closing. The crowdfunder was a huge success smashing thought it's original target to raise over £92k from over 2000 supporters from all over the world. It gained a national reputation within the media and music industry circles. The campaign also gained the support of key music figures including Radiohead, Ride, Jarvis Cocker, Nadine Shah, Gaz Coombes, Mr Scruff and many many others. Sadly due to a crippling rent rise despite the awesome support the Cellar closed it's doors in 2019. However it was not without an incredible coming together that also saw Crowdfunder UK siting it as one of the biggest campaigns they'd had to date.
In 2019 Irregular Folks' is continued to push the boat booking lesser known as well as established artists playing in awesome environments and a healthy sized audience of brilliantly open minded people. Going forward there's a further move to extend it's ideosyncratic platform to other art-forms as wells as alternative music. Running along side this Vez continues to develop her other freelance work "Veriarti Events" as a creative music programmer, and events planner.